November 25, 2014 TXAD

Optimize Web Experience with Responsive Web Design

HiResWe live in the digital age, but so many websites are unequipped to keep up with expanding technology. With consumers browsing Web pages on tablets, cell phones and desktop computers, web design needs to be able to keep up. That’s where Responsive Web Design (RWD) comes into play.

RWD is the concept of optimizing web experience for different technology mediums. Consumers may want to load a webpage on their mobile phones to view hours of operation, or obtain an address of a certain business. But if the website is not optimized for their small screen, the consumer will find themselves in a world of frustration. They may not be able to find the simple information they are looking for, and they may choose another business.

Mobile-First Content Strategy, a principle of RWD, will allow your mobile website to display pertinent information in a clear manner, as well as prioritize content. As the screen changes, content shifts around the screen to display the most important things first. Web content can be temporarily hidden from view or removed as the screen size changes, so you can be sure your consumers are seeing exactly what you want them to see.

Flexible images is another principle of RWD. With RWD, images can be responsive and adapt to their current viewpoint. No more scrolling left and right, up and down for the consumer. Flexible images can save bandwidth, too. Translating a large desktop background image to a mobile phone screen would slow down the Web page’s loading speed, and would take up a large amount of bandwidth.

Is your website optimized with Responsive Web Design? As the Internet is constantly evolving, it’s imperative that websites are equipped with cutting-edge web design techniques. Call TXAD Internet Services today to discuss making your website more responsive, so you can target customers on any platform.

Tagged: , , , , , , , , , , , , , , , , , ,